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Malt-O-Meal Changes Its Name to MOM Brands, Co.

The company employs nearly 300 people in Lakeville.

Malt-O-Meal on Tuesday announced it has changed its corporate name to MOM Brands, Co.

The change reflects the company's growth since launching in 1919 as a one-product company, according to their website. It now produces 10 brands of cereal and will continue to produce its Malt-O-Meal brand.

"We're still family-owned, and we will always be focused on what's good for families. Great quality, great tasting cereal at prices they can afford," the company's website reads. "In fact, that's our company's mission—to find better ways to make better breakfasts at a better price.

"While we changed the name of our Company, our Malt-O-Meal brand cereal is still the same. Continue to look for our bags with the red shield in your local supermarket."

Malt-O-Meal has 225 employees working at an administrative and technological research center in Lakeville, and two other facilities in Northfield.

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